Blum

Blum is packed with features that cater specifically to fashion brands. Here's what makes it a top choice:
- Built-in Size Chart: Easily display sizing info to reduce returns and improve customer confidence.- Lookbook Sections: Showcase styled outfits, seasonal drops, or editorials with dedicated lookbook layouts.- Media-Driven Design: Supports high-res images, product videos, and GIFs to highlight details and textures.
- Modern Fashion Presets: Clean, stylish designs like Solie and Celia are tailored for clothing and lifestyle stores.
- Image Zoom & Hotspots: Allow customers to inspect product details or explore outfit elements interactively.
- Color Swatches & Variant Previews: Perfect for showcasing multiple colors or styles on one product page.
- Sticky Header & Mega Menu: Keep navigation easy and organized, especially for stores with large catalogs.
- Sales-boosting Tools: Countdown timers, free shipping bars, stock counters, and badges help drive urgency and conversions.

The Blum theme is best suited for Shopify merchants with the following business characteristics:
- Visual-First Brands: Perfect for businesses that depend heavily on product imagery, lifestyle visuals, and media-rich content to drive engagement and build trust.
- Merchants with a Mid-Range Budget: Priced at $170 USD (one-time), it is budget-friendly best for businesses ready to invest in a premium theme but want to avoid hiring a developer or paying monthly app fees.
- Small to Mid-Sized Teams (1–10 people): Perfect for solo founders, boutique stores, or small teams who need a professional storefront with minimal setup.
- Conversion-Focused Sellers: Built-in features like countdown timers, color swatches, stock counters, and free shipping bars help boost conversions without requiring third-party apps.
- Mobile-First Stores: Optimized for mobile shopping, it’s best for businesses with high mobile traffic and a focus on performance.
- Growing Shopify Stores: A great option for merchants on Basic or Shopify plans preparing to scale - Blum provides strong UX and CRO elements without overwhelming complexity.

Yes. Shopify allows unlimited free trials of any paid theme. You only pay when you want to publish it to your live store. We also provide 24/7 live chat and email support for both trials and purchased users, and even non users in our scope.

Yes. Blum supports Shopify’s native language features, EU Translation and is intergratable third-party apps like Weglot for multilingual stores.

Yes. These are built-in features that require no extra apps.

You’ll receive access to documentation, tutorials, and customer support via email or live chat in our website.

You can purchase the Blum theme directly from the Shopify Theme Store.
Here’s the process:
1. Go to the Blum theme page on Shopify Theme Store.
2. Click “Try theme” to install Blum theme to your store. You can customize and test the theme without paying until you publish it.
3. If you decide to buy, click “Buy theme” and complete the checkout through your Shopify admin.
4. Once purchased, the theme will be fully licensed for your store, and you can publish it anytime. You only need to buy once and you can receive lifetime version update.
5. Contact our live chat or via email anytime you need help.