How to Create Product Bundles in Shopify (Native, Theme, & App Solutions)

Unlock a potent sales strategy for your Shopify store: product bundling. This guide delves into creating compelling product bundles, a proven method to increase your Average Order Value (AOV) and delight customers.

You can create a Shopify product bundle using Shopify's native features, a supportive theme, or explore third-party solutions. In this article, we’ll explore both native Shopify capabilities and powerful app-based solutions, covering essential strategies, effective pricing, eye-catching display techniques, and smart marketing tactics.

Stay ahead of the curve by aligning your bundling efforts with Shopify’s latest 2025 updates, ensuring an optimized and future-proof approach to maximizing your store's revenue potential.

What is Product Bundling in Shopify?

Product bundling in Shopify involves grouping several individual products together and offering them for a single, often discounted, price. This strategy significantly benefits your e-commerce business by increasing Average Order Value (AOV) as customers purchase more items at once.

It also aids in reducing excess inventory by pairing slower-moving products with popular ones, enhances customer perceived value through attractive deals, and ultimately improves conversion rates.

Common types include pure bundles (items sold only as a set), mixed bundles (items available individually or as a bundle), and custom bundles (where customers select components).

Why Product Bundles Boost Sales: The Psychology Behind the Strategy

Product bundles leverage core psychological principles to drive sales. The most powerful is Perceived Value, where customers feel they're getting a superior deal, making the purchase feel more rewarding. Convenience plays a crucial role by simplifying the shopping experience, offering complementary items without extra browsing.

Bundles reduce decision fatigue, presenting a clear, attractive choice rather than overwhelming individual options. They are excellent for inventory clearance, moving less popular stock when combined with best-sellers.

Ultimately, bundles lead to increased AOV and Customer Lifetime Value (CLTV) by encouraging larger, more frequent purchases and fostering customer loyalty.

Native Shopify Bundling Capabilities: Can You Bundle Without an App?

For many Shopify merchants, especially those just starting or with simpler needs, leveraging native Shopify features for product bundling is a viable option without immediately investing in an app. While built-in solutions offer a good starting point, it’s crucial to understand their limitations.

Native methods might not suffice for complex bundle types, dynamic pricing adjustments based on customer selections, or advanced inventory synchronization across bundled components. However, for basic bundling, Shopify provides foundational tools that can be effective.

Crafting Your First Shopify Bundle Manually: A Hands-On Walkthrough

Creating manual product bundles in Shopify involves treating the bundle itself as a new, distinct product. You'll combine individual product components into a single "new" product listing. This requires careful, manual adjustment of inventory for each component every time a bundle is sold.

For example, if a "Coffee Lover's Kit" sells, you must manually deduct one coffee maker, one bag of beans, and one mug from their respective inventories. This method offers simplicity for small-scale operations but can become cumbersome and prone to errors as your store grows or bundle complexity increases.

Unlocking Bundle Savings with Shopify's Built-in Discount Features

Shopify's discount features offer a straightforward way to create bundle-like promotions. You can set up automatic discounts, such as "Buy X Get Y" or configure a fixed price for purchasing a certain quantity of items. Additionally, creating specific discount codes allows for targeted bundle promotions, applying savings based on specific collections or product tags.

While effective for offering price incentives, it’s important to note that these are essentially discounts on individual items, not a true bundled product with its own unique SKU, which can impact inventory tracking and presentation.

For more details, you can read Shopify product bundle guideline for a better understanding

Creating a Bundle with Shopify Theme

You can definitely create product bundle using just a Shopify theme, without extra apps. But not all themes support that, so choose carefully.

In this article, I'll use Normcore theme as an example. The Normcore theme focuses on businesses with large catalogs, B2B/B2C needs, and advanced merchandising - but its high customizability allows creative bundle solutions, even when using basic Shopify functions.

Here is a step-by-step tutorial on how to use the Normcore theme to create a product bundle in Shopify, tailored for users looking to leverage theme functionality (not an app) for basic bundling needs.

Step 1: Access the Theme Editor

• Go to your Shopify Admin.
• Navigate to Online Store > Themes.
• Click Customize next to the Matte theme.

Step 2: Add the Product Bundle Section

• In the theme editor sidebar, look for the option Add section.
• Scroll through the section options and select Product Bundle.
• Click to add the Product Bundle section to your homepage or any template you prefer.

Step 3: Configure Your Product Bundle

• Once the section is added, select it to open its settings.
• Choose the products you want to include in the bundle.
• Customize the images, bundle title, description, and discount settings as needed.
• You can reorder products within the bundle for best presentation.

Step 4: Save and Preview

• Click Save to apply your changes.
• Use the desktop and mobile preview modes to see how your bundle looks to customers.

Step 5: Publish the Changes

• After confirming the bundle looks good, publish your changes to make the bundle visible to store visitors.

Tips

• You can add multiple product bundles by repeating the above process.
• Use attractive images and descriptions to encourage customers to buy the bundle.
• If your theme supports custom discount display, configure it in the bundle settings.

This method makes use of the built-in Product Bundle section in the Normcore theme, letting you quickly create and promote bundles without any extra apps or complicated setups.

Create Product Bundling Using Shopify Apps

While native Shopify options provide a baseline, dedicated product bundling apps elevate your strategy with advanced functionality, automation, and enhanced flexibility. These apps streamline complex tasks like automatic inventory synchronization across bundled components, ensuring accurate stock levels. They also offer customizable bundle display widgets, allowing for attractive and interactive presentations on your storefront.

Crucially, bundling apps support diverse bundle types such as mix & match and quantity breaks, integrate with analytics for performance tracking, and are generally designed for ease of use, freeing up your valuable time.

Here're 3 Shopify bundle apps suggested by experts:

How to Choose the Right Bundling App for Your Store

Selecting the perfect bundling app requires a strategic approach. Begin by evaluating your store's size, the complexity of your product catalog, and your budget – many apps offer free plans or trials. Crucially, match the app’s features with your desired bundling strategies.

Do you need mix & match, quantity breaks, or subscription capabilities? Always read recent reviews to gauge user satisfaction and look for evidence of responsive customer support, which is invaluable if you encounter any setup or operational challenges. A well-chosen app will seamlessly integrate with your existing workflow and enhance your sales efforts.

Advanced Product Bundling Strategies & Their Specific Use Cases

Beyond basic discounts, a world of advanced bundling strategies awaits to transform your Shopify store's sales performance and customer engagement. Each approach is tailored to specific customer behaviors and business objectives, offering versatile ways to enhance value and drive conversions.

Understanding these sophisticated bundling models allows you to strategically apply them across your product catalog, from increasing average order value to efficiently moving inventory and fostering long-term customer relationships.

Unleashing Customer Creativity: The Power of Mix & Match Product Bundles

Mix & Match bundles empower customers by allowing them to select various products from a predefined collection to create their own unique bundle, often at a special price. This strategy significantly boosts perceived value and personalization.

For instance, an apparel store could offer "Choose 3 T-shirts for $50," allowing customers to pick different styles and sizes. Similarly, a skincare brand might let buyers "Pick a Cleanser, Toner, and Moisturizer" for a complete routine at a discount. It caters to individual preferences while encouraging larger purchases.

By combining Shopify Product recommendations and product bundling strategy, you can create powerful bundles and maximize the revenue!

Driving Volume with Value: Mastering Quantity Break and Tiered Pricing Bundles

Quantity break bundles, also known as volume discounts, incentivize customers to purchase more of a single item or a specific group of items by offering a progressively larger discount. The more they buy, the more they save.

For example, a coffee roaster could offer "Buy 2 bags, get 10% off; Buy 4 bags, get 20% off." This strategy is highly effective for products with repeat purchases or those sold in bulk, like pet food or consumable goods, directly increasing the average order value and encouraging customer loyalty through perceived savings.

The Irresistible Offer: Maximizing Sales with BOGO Bundles

"Buy One Get One Free" (BOGO) bundles are a classic and highly effective promotional offer designed to create immediate urgency and drive sales. By offering a free item with the purchase of another, BOGO bundles are excellent for clearing seasonal inventory, accelerating sales of new product launches, or moving slow-selling stock when paired with a popular item.

This strategy often results in a quick spike in transaction volume and is easily understood by customers, making it an irresistible deal for those looking for maximum value.

Enhancing the Customer Experience: Crafting Complementary Product Bundles

Complementary product bundles involve intelligently pairing items that naturally go together, enhancing the customer's overall experience and often solving a latent need they might not have realized they had. Think beyond the obvious: instead of just a camera, bundle it with a lens and a protective case.

For a coffee maker, add filters and a starter pack of artisan coffee. These bundles increase convenience and perceived value, turning a single purchase into a complete solution and effectively driving cross-sells by demonstrating practical usage and convenience.

Thoughtfully Assembled: The Appeal of Curated Collection Bundles

Curated collection bundles are pre-selected sets of products based on specific themes, occasions, or customer needs. These bundles offer convenience and expert guidance, simplifying the purchasing decision for buyers. Examples include "New Mom Essentials," a "Gardening Starter Kit," or elegantly packaged holiday gift sets.

This strategy appeals to customers seeking convenience or inspiration, providing a ready-made solution that eliminates the guesswork of choosing individual items. It showcases your expertise and thoughtful understanding of customer requirements, enhancing the shopping experience.

Building Loyalty and Recurring Revenue: The World of Subscription Box Bundles

Subscription box bundles tap into the powerful model of recurring revenue by delivering curated product bundles to customers on a regular basis.

From monthly beauty boxes and craft beer selections to pet supply refills or gourmet food kits, these bundles foster long-term customer relationships and predictable income streams. 

They offer customers convenience and discovery, providing a delightful unboxing experience with each delivery. Implementing subscription bundles requires robust recurring billing and customer portal functionality, often best managed through specialized Shopify apps.

Effective Pricing Strategies for Product Bundles

The success of your product bundles hinges significantly on a well-thought-out pricing strategy. It’s not just about discounting; it’s about perceived value and profitability.

• Value-Based Pricing involves setting a bundle price that feels like a significant deal to the customer, even if it's slightly above your marginal cost but well below the sum of individual items.
• Discounted Pricing offers a clear percentage or fixed amount off.
• Tiered Pricing encourages larger purchases with increasing discounts.
• Utilize Psychological Pricing (e.g., $X.99) to make bundles seem more affordable.
• Always employ A/B Testing to compare different pricing models and discover what resonates best with your target audience, ensuring maximum conversion and profitability.

Displaying Product Bundles on Your Shopify Store to Maximize Conversions

Optimizing Product Pages for Bundles: Crafting an Irresistible Showcase

Optimizing your product pages is paramount for converting bundle browsers into buyers. Start with clear visuals: high-quality images that show all bundled products together in an appealing arrangement. Follow this with compelling descriptions that not only list what's included but also highlight the unique benefits, savings, and overall value proposition.

Consider adding dedicated bundle sections or blocks to feature these offers prominently. Visual aids like "Before/After" comparisons or a breakdown of savings can powerfully communicate the value. 

Ensure your Strategic Call-to-Actions (CTAs) are clear, action-oriented (e.g., "add to Bundle," "Save Now"), and placed conspicuously above the fold and near pricing details to guide customers effectively.

Leveraging Shopify Themes for Bundle Display: Your Storefront Advantage

To truly maximize bundle conversions, strategically leverage your Shopify theme's capabilities. With New Horizon Themes (2025 Updates), you can utilize the modular, drag-and-drop Theme Blocks for unparalleled flexibility.

A theme like Normcore by SalesHunterThemes is specifically designed with robust customization options. They seamlessly support visually appealing bundle layouts and effective showcasing of product variants.

This theme make it effortless to integrate app-based bundle widgets or to create custom sections that highlight your bundle offerings directly on product, collection, or even homepage layouts, without needing extensive coding. This ensures your bundles are not just available, but brilliantly presented.

Marketing Your Shopify Product Bundles Effectively

Effective marketing is crucial to ensure your carefully crafted product bundles reach the right audience. Email marketing campaigns are excellent for announcing new bundles, creating urgency with limited-time offers, and segmenting your audience for highly targeted promotions.

On social media, share visually appealing graphics and videos of your bundles, and consider running contests or giveaways to boost engagement.

Website pop-ups and banners can highlight best-selling or new bundles, with exit-intent pop-ups being particularly effective for re-engaging abandoning visitors.

Utilize paid ad campaigns on Google and social platforms to target specific customer segments with relevant bundle ads and retarget cart abandoners.

Finally, influencer collaborations can provide authentic endorsements, showcasing your product bundles to a broader, engaged audience.

Shopify 2025 Updates: How They Impact Product Bundling

Shopify's 2025 updates significantly enhance the potential for product bundling. The Horizon Design System & Theme Blocks offers unprecedented flexibility, allowing merchants to design intricate, highly customized product pages perfect for showcasing "build your own bundle" interfaces without code. This represents a paradigm shift for visual bundle presentation.

AI-Generated Themes & Blocks will accelerate this process, enabling rapid creation and iteration of visually engaging, conversion-optimized bundle displays.

Faster Checkout & In-Cart Promo Codes reduce friction for bundle-related discounts, directly improving conversion rates. For omnichannel businesses, the Redesigned POS App will seamlessly synchronize in-store bundling promotions with online channels, ensuring consistent offers and inventory management.

Conclusion

Product bundling is a dynamic, powerful strategy that can fundamentally transform your Shopify store's growth by increasing average order value, enhancing customer satisfaction, and optimizing inventory.

Whether you choose to leverage Shopify's native capabilities for simpler bundles or embrace the advanced features of dedicated apps, the key lies in understanding your audience and continuously experimenting.

By thoughtfully pricing, strategically displaying (especially with robust themes like Normcore from SalesHunterThemes), and effectively marketing your bundles, you can adapt to evolving customer needs and capitalize on the latest Shopify innovations for sustained success.