Selecting the right single product Shopify theme for your store is crucial for success in e-commerce. A well-chosen theme can significantly impact your store's performance and conversion rates. However, with the abundance of options available, it's essential to understand the key criteria for making the best choice. In this comprehensive guide, we'll explore the top considerations for choosing a single product Shopify theme and review some of the leading options available.
Single Product Shopify Theme: Top 5 Criteria To Choose
Powerful Product Showcase
In a single product store (one product Shopify store), the main objective is to highlight and sell the featured item. A theme that emphasizes the product ensures that visitors are immediately drawn to it, increasing the likelihood of conversion. At the same time, the theme needs to have versatile methods of showcasing product specs so that visitors do not run out of interest in your only one product. That’s why it’s important to look for Shopify themes with customizable image galleries, video integration, and interactive elements.
High Page Speed
Page speed is necessary for every online store, but it’s the top priority for one product Shopify theme for your online stores. The reason is related to our previous criterion. With all the high-quality images and videos for showcasing products, they are likely to slow down your page speed. We will need powerful speed-loading themes to handle both heavy content files and fast performance.
Great Mobile Responsive
With the majority of online traffic coming from mobile devices, ensuring great mobile responsiveness is non-negotiable. The reason it’s even more important with the single product stores is still related to our need to showcase high-quality and heavy product media. Some homepages can smoothly run a product video on a desktop. However, from the mobile view, it appears to be a completely blank space for that section. We apparently do not want that bad scenario to happen in our store.
Customized Storytelling and Branding
Sometimes having a single product store can cause a challenge when promoting your business as there is nothing much to advertise. This is when storytelling and branding come into play. The theme needs to support long-form text and a custom layout for side stories like the origin and benefits of your product or why you chose to run this business.
Also, there are cases in which you are running a unique and rare business, that’s why there is only one product. That kind of business often strongly requires a custom color scheme, text font, and layout to express the brand identity.
Simplified Design
No matter how many layouts you can add to your online store, it is undeniable that there is only one product in it. Thus, it’s better to keep the minimal style throughout the store than follow a decorative and fancy design.
What Is The Best Single Product Shopify Theme?
Now that we've explored the key criteria for choosing a single product Shopify theme (one product Shopify theme), let's dive into some of the best options available on the market. We'll review each theme in detail, highlighting its features, pricing, and suitability for single product stores.
Launch Theme
Overview
Latest Version: 8.1.0 (Jul 6, 2023)
Updated by: Pixel Union
Price: $240 USD
Theme Store Rating: 87% Positive (60+ reviews)
Theme Styles:
- Cool
- Fresh
- Bold
Our first choice is the Launch theme, a versatile and feature-rich option for single product stores (one product Shopify theme). It offers a range of customizable features designed to showcase your product effectively. With its clean and modern design, customizable image galleries, and immersive product descriptions, it provides a compelling platform for highlighting your product's key features and benefits. Each one of its theme styles fits certain industries. For instance, the cool preset as in the image above is suitable for modern technology and electronics product niches.
Feature Review: Fully Meet All 5 Criteria
Product Presentation: The Launch theme excels in product presentation, offering high-resolution images, slideshow product tabs, and product videos. More than that, it allows a product description for industry niches. For online food stores, users can create ingredient, nutritional, or usage information.
Source: miravac.com
Mobile Friendliness:
The Launch theme is fully responsive, adapting seamlessly to various screen sizes and resolutions. Whether viewed on smartphones, tablets, or desktops, your store will maintain its functionality and visual appeal.
Storytelling & Branding:
With customizable branding elements and content sections, the Launch theme allows you to craft compelling narratives and showcase your brand's unique identity..
General Design:
The Launch theme boasts a modern and minimalist design that puts your single product front and center. With its clean layout, intuitive navigation, and attention to detail, it creates a polished and professional impression that instills trust and confidence in your brand.
Website Speed:
Speed is a priority for the Launch theme, with optimized code and performance enhancements ensuring fast page loading times.
Below we have tested the page performance of the web ferastyle.com. It is one of the testimonial stores featured on the Launch theme listing page. We found that Launch almost completely passed all core web vitals. It only has a bit issue with the score for Cumulative Layout Shift at 0.33. It expresses how often users experience unexpected layout shifts.
However, with the desktop version, the theme performs perfectly well with all positive scores for core web vitals assessment.
Electro Theme
Overview
Latest Version: 1.3.2 (Dec 5, 2023)
Updated by: SalesHunterThemes
Price: $170 USD
Theme Store Rating: 100% Positive (19 reviews)
Theme Styles:
- Audio
- Gadget
- Surveillance
Electro theme is a comprehensive solution for single product stores. The theme excels at making effective product comparisons and intuitive product presentations. With its versatile design and built-in marketing features, it offers a robust platform for showcasing your product and driving sales.
Feature Review: Completely Reach 5 Criteria and Beyond
Product Presentation
The Electro theme provides various layouts for showcasing product specifications and features. They cover from 30+ product specs layouts to effective product comparison features. One of its outstanding elements is the intuitive hotspot to fully show your product’s potential and unique selling points.
Source: Electro theme
Mobile Friendliness
The Electro theme is not only beautiful and feature-rich, but also has unrivaled page speed and is truly mobile-first. It ensures a smooth and superior experience for mobile shoppers when visiting the store.
Storytelling & Branding
The Electro theme offers customization options for branding elements including image rollover, image galleries, lookbook, and many more. It is one of the Shopify themes that supports up to 700+ Google fonts to best suit your brand's visual identity.
General Design
The layout is intuitive and user-friendly, guiding visitors through the shopping journey effortlessly. Attention to detail in design elements enhances the overall aesthetic and professionalism of the store.
Source: buyconet.com
Built-in Marketing Features
The Electro theme comes equipped with built-in marketing features to help store owners promote their products effectively. It's integrated with promotional banners, recommended products, product badges, a stock counter, and an announcement bar.
Scalability As Business Growth
The Electro theme is designed to accommodate business growth and scalability. With its minimal layout and rich resources of premade layouts, users can effortlessly scale their store while still maintaining fundamental sections.
Page Speed
We checked one of Electro’s testimonial stores for page performance. The result shows that high score for both mobile and desktop versions. The performance score on the mobile view is 83 out of 100.
At the same time, the page receives an even higher score for desktop view. It almost reaches the absolute score of 99 out of 100.
Startup Theme
Overview
Latest Version: 12.2.0 (Jan 19, 2024)
Updated by: Pixel Union
Price: $240 USD
Theme Store Rating: 82% Positive (99 reviews)
Theme Styles:
- Tech
- Travel
- Cloth
- Home
The Startup theme is designed to help single product stores make a lasting impression. With its intuitive design and customizable features, it provides a powerful platform for showcasing your product and engaging your audience.
Feature Review: All Good With 5 Criteria
Product Presentation
The Startup theme offers corresponding features for effective product presentation, including high-resolution images, image zoom, slideshow, and product videos.
Mobile Friendliness
Fully responsive design ensures optimal performance on mobile devices, allowing your store to adapt seamlessly to various screen sizes and resolutions.
Storytelling & Branding
The theme is designed for editorial content with the goal of enhancing brand storytelling. The various media layouts and long-form text sections enable shoppers to learn more about the brand.
Source: checkpup.com
General Design
Startup is an elegant and stylish theme, giving an exceptional shopping experience. Yet, it can still aesthetically match many industry niches with 4 different skins.
Page Speed
The measurement has been conducted with Notsubrand.com to check the performance of the theme. The overall score is good, but not as high as other themes above. The mobile device gets a 59 score. The total blocking time score is not so positive and the largest contentful paint takes a bit longer to respond.
The desktop view gets a higher score of 79. All indicators show the page is loading fast and smoothly, except for the cumulative layout shift.
Whisk Theme
Overview
Latest Version: 3.0.2 (Feb 1, 2024)
Updated by: Coquelicot
Price: $290 USD
Theme Store Rating: 82% Positive (11 reviews)
Theme Styles:
- Soft
- Mild
- Sharp
The Whisk theme is outstanding by its organic shapes and designs, creating a great background to highlight the product. It offers a sleek and minimalist design, optimized for speed and performance. The customizable image galleries, video integration, and responsive layout make it an excellent option for showcasing your product effectively and driving conversions.
Feature Review: Reached All 5 Criteria
Product Presentation
The theme is product-centric with many features like high-resolution images, ingredients or nutritional information, and usage information. It allows users to delve deeper into the product specifications and details.
Mobile Friendliness
The theme emphasizes broad browser compatibility and responsiveness on mobile devices. This guarantees users an easy and error-free purchasing experience on any device or browser.
Storytelling and Branding
There are various media layouts to elevate your brand’s appeal and showcase your brand’s content. The long-form text sections are also available to enrich the brand story.
General Design
Whisk is a lightweight and simplistic design. In fact, its primary strength lies in its visually pleasing design, which is a perfect background to showcase your products.
Page Speed
Whisk claims to be a fast-loading and well-performing theme and we also have this result when checking it on Google PageSpeed insight. The measurement is carried out on the store Jadeamalosillustrations.com and it gets 81 points for mobile view.
With the desktop view, the score is even higher, at 93 points out of 100. All the indicators are positive, representing a high page performance.
Aurora Theme
Overview
Latest Version: 3.0.2 (Feb 1, 2024)
Updated by: Getsitecontrol
Price: $290 USD
Theme Store Rating: 82% Positive (11 reviews)
Theme Styles:
- Pure
- Sheer
- Radiant
The Aurora theme offers a premium solution for single product stores. Its sleek design and unique features provide a sophisticated platform for showcasing your product and elevating your brand. It combines elegant design with advanced customization options. With its focus on storytelling and branding, customizable content sections, and responsive layout, it provides a premium experience for single product stores looking to stand out in the market.
Feature Review: Highly Meet The 5 Criteria
Product Presentation
The Aurora theme offers powerful product showcase features which consist of a before/after image slider, image hot spot, and usage information.
Mobile Friendliness
Whether viewed on smartphones, tablets, or desktops, visitors will enjoy a consistent and user-friendly experience that enhances engagement and drives conversions.
Storytelling & Branding
Similarly to the Startup theme, Aurora also supports a long-form text section for brand storytelling. More than that, through customizable banners, and multimedia storytelling, you can create a cohesive brand experience that resonates with your audience and fosters brand loyalty.
General Design
The Aurora theme boasts a modern and stylish design that exudes sophistication and elegance. With its clean lines, intuitive navigation, and customizable features, it creates a visually stunning and user-friendly experience that elevates your brand and products.
PageSpeed
We carry out this measurement with Reveriehats.com, a Shopify store that uses Aurora for its website. The performance score on mobile is 61 with quite positive scores. Only the total blocking time and speed index are a bit lower.
However, if considering the performance on the desktop view, the theme gets a great score of 89 out of 100.
Successful One Product Shopify Store Example
To demonstrate how one product Shopify stores utilize theme layouts to showcase their products, let's take a look at some successful examples.
HidrateSpark
- HidrateSpark, known for its smart water bottles, effectively showcases its product by utilizing high-quality imagery and concise product descriptions.
- Additionally, HidrateSpark utilizes storytelling elements within the theme to convey the convenience of using their smart water bottle.
Gorilla Bow
Offering a portable home gym system, Gorilla Bow caters to fitness enthusiasts seeking convenient workout solutions.
- Gorilla Bow, offering a portable home gym system, utilizes its theme to highlight the versatility and effectiveness of its product. For instance, in the section below, there is an actual image of people doing a workout with the bow in different gestures.
- Gorilla Bow effectively points out how specific product parts can provide a comprehensive workout experience in the comfort of one's home.
BlendJet
Specializing in portable blenders, BlendJet has become a must-have accessory for travelers and fitness enthusiasts alike.
- BlendJet specializes in portable blenders and leverages its theme and icon elements to showcase the functionality of its product. For instance, in the section below, the product image is highlighted on a large scale and the functions are listed with illustrations on the other side.
Source: BlendJet website
- The store has various creative layouts to display product information to increase attraction and appeal. For example, they add a sticky product bar at the top and divide the page into 2 information columns as below:
Source: BlendJet website
Chirp Wheel
- Chirp Wheel provides back-pain relief tools and utilizes its theme to highlight the efficacy and ease of use of its product. The theme includes customizable sections for explaining the science behind the product, customer success stories, and educational content on back pain relief.
Source: gochirp.com
- Through informative visuals and user-friendly navigation, Chirp Wheel effectively demonstrates how its product can alleviate back pain and improve overall well-being. The theme also incorporates interactive features, such as video tutorials and FAQ sections, to address common customer concerns and inquiries.
Source: gochirp.com
Single Product Shopify Theme Free
If you're looking to start your e-commerce journey on a budget, there are several free single product Shopify themes available that offer essential features without the upfront cost. These free themes can be a great starting point, especially for new businesses or those testing the market with a single product.
Benefits of Free Shopify Themes
- Cost-Effective: Free themes eliminate the initial investment, allowing you to allocate funds to other areas of your business, such as marketing or inventory.
- Essential Features: While they may lack some advanced customization options, free themes typically include the basics needed to run a professional-looking online store, such as responsive design, product display options, and essential SEO features.
- Ease of Use: Free themes are often designed with simplicity in mind, making them easier to set up and manage, even for those with minimal technical skills.
Single Product Shopify Theme Free: Top Choices for Your Online Store
Dawn
Lastest version 15.0.0 updated June 20,2024
Dawn is Shopify's flagship free theme, designed for quick setup and visual storytelling. It includes features like a sticky header, mega menu, high-resolution images, and product videos. It is highly customizable and optimized for speed and SEO, making it a versatile choice for single product stores.
Sense
Lastest version 15.0.0 updated June 20,2024
Sense offers a clean and modern design with a focus on clarity and simplicity. It includes features such as a sticky header, mega menu, and stock counter. This theme supports visual storytelling and is well-suited for brands that want to create an engaging narrative around their products.
Crave
Lastest version 15.0.0 updated June 20,2024
Crave is another excellent free theme that emphasizes a clean design and easy navigation. It includes features like a mega menu and sticky header, ideal for showcasing products effectively. The theme is mobile-optimized, ensuring a smooth shopping experience on all devices.
While free themes are a great way to get started, consider upgrading to a paid theme as your business grows. Paid themes often offer more advanced features, customization options, and support, which can be valuable as you scale your operations.
How to Create A Single Product Page Shopify
We have gone through the criteria to consider the best single product Shopify themes available. Let's explore how you can create your own single product store.
1. Choose the Best Single Product Shopify Theme
Selecting a suitable Shopify theme is crucial for presenting your product in the best possible light. Look for themes specifically designed for single product page Shopify, with customizable features that allow you to highlight key product attributes and benefits.
2. Add a New Product
Click on the "Add product" button to start creating your single product page. Here, you will enter all the relevant details about your product, including title, description, and price. Ensure the product description is engaging and informative, outlining key benefits and features.
3. Upload High-Quality Images
In the product detail section, upload multiple high-quality images of your product. Shopify allows you to showcase your product from different angles, providing a comprehensive view to potential customers.
4. Set Up Inventory and Shipping
Enter inventory details and set up shipping options. This includes stock quantity, weight, and dimensions, which are crucial for accurate shipping calculations.
5. Customize Your Single Product Page Shopify Layout
Use Shopify's theme customizer to adjust the layout of your single product page Shopify. You can select different templates that best showcase your product. Consider adding sections for customer reviews, related products, and a prominently placed call-to-action (CTA) button like "Add to Cart" or "Buy Now".
6. Optimize for SEO
Ensure your product page is optimized for search engines by including relevant keywords in your product title, description, and meta tags. This will help improve your product page's visibility on search engine results pages (SERPs).
7. Preview and Test
Before making your product page live, preview it to ensure everything looks good and works as intended. Test the purchase process to confirm that the checkout is seamless and user-friendly.
Conclusion
Choosing the best single product Shopify theme is crucial for creating a successful e-commerce store. By considering factors such as product showcasing, page speed, mobile responsiveness, storytelling, and design, you can select a theme that aligns with your brand and drives conversions effectively. With the right theme and strategic approach, your single product store can thrive in the competitive e-commerce landscape.
Frequently Asked Questions
What is a single product Shopify theme?
A single product Shopify theme is designed to highlight and sell one primary product, making it perfect for stores focused on a single item.
How do I choose the best single product Shopify theme?
Look for themes that offer a clean design, easy customization options, mobile responsiveness, and high load speeds to ensure the best user experience.
Can I customize a single product Shopify theme?
Yes, most single product themes offer various customization options, including layout changes, color adjustments, and feature enhancements.
Are single product Shopify themes SEO-friendly?
Many single product themes are optimized for SEO, but you should still ensure that the theme you choose allows for easy meta tag customization, fast loading times, and clean code.
What are some of the best single product Shopify themes available?
Popular options include Electro, Launch and Startup, each offering unique features tailored to single product stores.
