The 10 Best Shopify Themes for Wholesale & B2B: Large Catalog Features

Unlock the full potential of your B2B operations with the right Shopify theme. This comprehensive guide, informed by SalesHunterThemes' expertise in optimizing e-commerce solutions for over 100 businesses, dives deep into the best Shopify themes that excel in wholesale functionalities.

Whether you're seeking native B2B features, seamless app integrations, or a balance of both, we'll help you navigate the options to build a high-converting, efficient wholesale store.

How We Evaluate the Best Shopify Themes for Wholesale

To ensure this guide provides truly helpful and reliable insights, we meticulously evaluated each theme based on critical B2B requirements. Our process includes:

• Native B2B Functionality: Assessing built-in features like customer accounts, tiered pricing, and bulk order forms.
• Wholesale App Compatibility: Testing seamless integration with leading wholesale apps (e.g., for pricing, order minimums, payment terms).
• Customization & Scalability: Evaluating ease of adapting the theme for specific B2B workflows and its ability to grow with your business.
• Performance & User Experience (UX): Benchmarking speed, mobile responsiveness, and intuitive navigation for B2B buyers.
• Cost Analysis: Considering the total investment, including theme price and potential app subscriptions.
• Real-World Application: Identifying themes used successfully by actual wholesale businesses.

Summary Table: Top Shopify Wholesale Themes

Top 10 Best Shopify Themes for Wholesale & B2B in 2025

1. Normcore – Visual Stunning Designed for High-Volume B2B Sales

Normcore is a high-performance Shopify theme purpose-built for managing large and complex product catalogs. It stands out as an ideal solution for B2B and wholesale stores that demand both scale and sophistication in sales workflows and merchandising.

Price: $320

Key Features for Wholesale:

• Quick Order & Bulk Buying: Equipped with quick order lists and bulk add-to-cart options so wholesale buyers can upload product lists, specify variants and quantities, and make mass purchases with minimal friction—without needing extra paid apps.
• Custom Pricing & Catalog Flexibility: Supports tailored pricing models for customer groups, hybrid B2B/B2C selling, and product tabs for bulk pricing or specifications, enabling flexible deal structures and customer segmentation.
• Advanced Navigation: Robust multi-level and mega menu systems ensure buyers can find products easily even within massive inventories. Smart live search and swatch filters enhance discoverability and usability for fast-paced business customers.
• Built-in Merchandising Tools: Streamlined product comparison, badges, combo listings, and promotional modules support clear, organized displays—even for stores with thousands of SKUs. This is especially effective for technical, industrial, or high-volume product catalogs.
• Minimal Reliance on Extra Apps: Normcore includes essential wholesale functions (like bulk discounts, advanced filtering, and cross/upsell tools) that reduce dependence on third-party plugins and keep site management straightforward.

Best For: Large-scale wholesalers, distributors, and brands requiring robust B2B features across all industries.

Customization & Flexibility: Highly flexible with extensive customization options, offering new custom block AI generation.

Pros and Cons:

• Effortless catalog management and navigation—ideal for extensive B2B stores
• Powerful built-in B2B tools—quick order, bulk buy, custom pricing—without relying on apps
• Flexible, elegant design for brand consistency and authority
• Mobile-first, fast performance for enterprise buyers

Cons:

• Overkill for very small shops
• Some advanced B2B workflows may require learning the setup options

View Demo and Download Normcore

2. Warehouse – The Balanced Choice for Growing Wholesalers

Warehouse is a top choice for high-volume stores with large product catalogs. Developed by Maestrooo, it is engineered to handle thousands of SKUs, making it ideal for wholesalers, dropshippers, and any merchant needing robust organizational tools.

Price: $380

Key Features:

• Large Catalog Ready: Capable of displaying and filtering thousands of products without sacrificing user experience.
• Advanced Product Discovery: Mega menu, predictive and enhanced search, sticky header, product filtering, and sorting make it easy for shoppers to find what they’re looking for.
• Performance Optimized: Strong page speed even with big inventories. Users highlight its fast load times and optimized code.
• Merchandising Options: Color swatches, product options, image galleries, product videos, and high-resolution media. Supports badges, promo banners, quick buy, combined listings (Shopify Plus), and more.
• Marketing and Conversion Tools: Cross-sell and recommended products, trust badges, stock counter, in-menu promos, FAQs, customizable contact forms.
• Checkout Features: Quick buy, slide-out cart, cart notes, gift wrapping, and in-store pickups.
• International Ready: Built-in EU translations and RTL (Right-to-Left) support.

Customization: Adaptable layouts, with three modern presets (Metal, Wood, Fabric) to match different brand vibes.

Pros:

• Exceptional for managing extensive product and collection pages.
• Highly customizable; supports detailed product media and information display.
• Fast, reliable, and regularly updated.
• Lifetime license – one-time payment.

Cons:

• Some users say the layout can feel rigid with limited creative flexibility unless you’re comfortable with code or third-party apps.
• Out-of-the-box testimonials or trust icon blocks are missing.

Best For:Wholesalers, dropshippers, and merchants running large inventories or flash sales.

View Demo or Download Warehouse

3. Xtra – Cost-Effective Wholesale Themes

Xtra is a cheap wholesale theme built for conversion and easy customization. Designed with a modular structure, it fits any store size—from startups to enterprises—especially those needing a conversion-focused storefront.

Price: $100

Key Features:

• Presets for Every Need: Four presets (Minimal, Maximum, Creative, Wholesale) shaped for various industries: clean for lifestyle/fashion, feature-rich for electronics, or B2B/wholesale flows.
• Conversion-Driven Design: Quick buy, sticky cart, promo popups/tiles, trust badges, countdown timers, FAQ, and cross-selling.
• Advanced Merchandising: Product videos, image hotspots, galleries, swatches, before/after sliders, and robust variant options.
• Cart & Checkout Tools: Quick order list, sticky/slide-out cart, pre-order, sign-in with Shop, in-store pickups, and quantity pricing (Shopify Plus).
• Product Discovery: Mega menu, infinite scroll, advanced filters, breadcrumbs, and enhanced search.

Customization: Easy drag-and-drop setup with custom content sections—font, color, banners, navigation, and more.

Pros:

• Highly customizable with expansive design control.
• Beautiful, modern aesthetics—image and content-focused layouts.
• Great for both small shops and high-SKU, high-volume businesses.
• Positive user reviews cite speed, support, and regular updates.

Cons:

• Higher price point can be steep for new merchants.
• Some users find the options overwhelming for beginners; customer support may be slow at times.

Best For:Merchants valuing design flexibility or planning to scale; suitable for B2B, lifestyle, creative, and tech brands.

View Demo or Download Xtra

4. Combine – Best for Shopify Plus Wholesale Features

Combine, from Krown Themes, is a premium template especially strong for home, beauty, decor, and visually-driven brands. Its editorial look is paired with deep merchandising and bundling features.

Price: $360

Key Features:

• Elegant, Editorial Design: Emphasizes high-end product presentation with an immersive experience; multiple presets for books, electronics, home, beauty, and food.
• Bundling and Upsell Tools: Built-in support for product sets, cross-selling, and complementary combos. Designed to increase average order value with smart merchandising.
• Product Discovery: AI-powered advanced search, mega menu, collection navigation, breadcrumbs, sticky header, and product recommendation engine.
• Rich Media Merchandising: High-resolution images, interactive galleries, before/after sliders, product videos, lookbooks, image hotspots, and color swatches.
• UX & Accessibility: Mobile-first, optimized for all devices, SEO-friendly, and includes built-in accessibility.
• Internationalization: Pre-translated into 30+ languages and full RTL language support.
• Customization: Over 25 custom sections, interactive parallax sliders, and deep layout control. Developer-friendly structure.

Pros:

• Beautiful, refined design for luxury or editorial brands.
• Strong built-in conversion features (bundles, upsells, flexible media).
• Developer- and mobile-friendly.
• Regular updates and robust support.

Cons:

• Premium price ($360); may be costly for small businesses.
• Strictly editorial—for some merchants, the design may overshadow simple product-first layouts.

Best For:Home goods, beauty, books, and any store where visual storytelling and high AOV are key business drivers. This theme is also noted as one of the best Shopify furniture themes.

View Demo or Download Combine

5. Be Yours - Optimized for Lifestyle Brands

Be Yours is a premium, highly-rated theme by RoarTheme, known for its minimalist, modern design and broad versatility. Well-suited for dropshippers, omnichannel retailers, and stores aiming for a fast, conversion-oriented user experience.

Price: $320

Key Features:

• Multiple Presets & Layouts: Choose from several pre-designed styles; easy drag-and-drop customization lets merchants tailor the store to specific branding needs.
• Conversion Tools: Includes quick buy, cart notes, gift wrapping, pre-orders, cross-selling sections, and slide-out/ sticky carts for seamless checkout.
• Visual Storytelling: Supports high-resolution images, robust video integration, and customizable media galleries, allowing rich product storytelling.
• Omnichannel Ready: Useful for physical stores transitioning online, with features like in-store pickup and rapid setup options for pop-ups or quick launches.
• Mobile-First & Fast: Fast loading speed and responsive layouts ensure strong performance on all devices.

Pros:

• Excellent for dropshipping and inventory with diverse product lines.
• Highly customizable, with minimal setup required.
• Frequent updates and strong community support.

Cons:

• Slightly higher price point than some competitors.
• Some users note slower customer support during high demand periods.

Best For:Shopify dropshipping stores, lifestyle brands, omnichannel retailers, and merchants valuing stylish minimalism with modern features.

View Demo or Download Be Yours

6. Electro – Visually Rich for Wholesale Product Showcase

Electro, by SalesHunterThemes, targets stores in electronics, audio, and tech but adapts well to any fast-paced, product-focused industry. It blends minimalist design with robust merchandising and user experience features.

Price: $200

Key Features:

• Purpose-Built Presets: Includes distinct styles (Audio, Gadget, Surveillance) for tailored industry use—music gear, electronics, surveillance, etc.
• Product Comparison: Powerful compare tool allows shoppers to analyze different products side-by-side, improving decision-making.
• Visual Merchandising: Color swatches, detailed image zoom, multi-angle image galleries, high-res video banners, and product tabs.
• Performance-Focused: Mobile-first, quick setup, lifetime updates, line-by-line optimized code for fast load times even with large catalogs.
• Cart & Checkout: Sticky/sliding carts, in-store pickup, cart notes, and fast buy—streamlining high-volume purchase flows.
• Customization: Block-based layout allows comprehensive design control, plus Japanese language/font support for global reach.

Pros:

• Exceptional speed and performance—even with large inventories.
• Minimalistic, modern design that's easy to set up and operate.
• Standout comparison and product filtering tools.

Cons:

• Design is specialized; best for electronics and tech stores.
• Deep customization may require a learning curve for some users.

Best For: Electronics, gadgets, music stores, and merchants who need speed, comparison tools, and visual catalog depth.

View Demo or Download Electro

7. Ritual, Fabric, Tinker, Dwell (Shopify's New Horizon Presets) – The Future of B2B Flexibility

These free Shopify themes are built on Shopify’s state-of-the-art Horizon framework (2025), offering unparalleled flexibility and modularity. Each preset offers a unique visual style:

• Ritual: Editorial and immersive, great for storytelling and differentiated brands.
• Fabric: Clean, modern, and product-focused—spotlights your catalog with edge-to-edge product grids.
• Tinker: Engineered for tech or tool brands, showcasing specs and features with a bold grid design.
• Dwell: Warm, classic style for home, lifestyle, or artisan products.

Price: FREE

Key B2B/Wholesale Features:

• Modular Drag-and-Drop Blocks: Easily assemble custom wholesale pages, rapid layout adaptation, and customizable product grids.
• Mega Menu & Advanced Navigation: Flexible navigation is built-in, critical for B2B stores with deep, complex catalogs.
• Performance: Mobile-first, super-fast load times, suitable for large volume catalogs.
• Integration-Ready: Modern codebase ensures compatibility with leading wholesale and B2B apps, such as for customer groups, tiered pricing, or quick/B2B order forms.

Best For:Forward-thinking wholesalers or suppliers wanting the latest Shopify technology, total design flexibility, and a future-proof foundation for B2B customizations.

Pros:

• Cutting-edge, highly customizable, future-proof.

Cons:

• While highly customizable, some advanced B2B features (like approval workflows or custom pricing) rely on app integrations or custom blocks.

View Demo or Download Horizon Theme

8. Streamline – Agile & Adaptable for Niche Wholesalers

Designed for speed, mobile shopping, and storytelling, Streamline is light, versatile, and highly rated by niche wholesalers and new B2B brands.

Price: $400

Key B2B/Wholesale Features:

• Bulk-Friendly Cart Tools: Slide-out cart, quick buy, and sticky checkout for efficient order completion.
• Custom Content Sections: Highlight wholesale benefits, build trust, or showcase B2B-specific deals using animated blocks and storytelling layouts.
• Mobile-First Design: Seamless experience for buyers on the go—crucial for B2B buyers making fast decisions.
• Product Discovery Enhancements: Powerful filters, sticky headers, and instant search improve navigation even for sizable catalogs.

Best For: Emerging or niche wholesalers seeking adaptability, fast performance, and the ability to integrate wholesale features via apps or custom sections.

Cons:While easy to adapt layouts, advanced B2B workflows require external apps or custom development.

Demo or Download Streamline

9. Prestige – Feature-Rich for Complex B2B Workflows

Prestige, designed by Maestrooo, is a premium Shopify 2.0 theme tailored for stores with sophisticated wholesale and B2B demands. Its focus on robust catalog management, refined aesthetics, and advanced merchandising makes it a leading choice for distributors, established brands, and B2B businesses with diverse or complex product lines.

Price: $400

Key Features

• Cart & Checkout: Quick buy, slide-out and sticky carts, in-store pickups, and cart notes for flexible wholesale ordering.
• Marketing & Conversion: Quick order lists, quantity pricing (Shopify Plus), cross-selling, stock counter, recent views, product badges, promo banners, popups, tiles, countdown timers, FAQs, and press coverage.
• Merchandising: High-resolution images, lookbooks, product videos, color swatches, before/after sliders, product tabs, product options, image zoom, rollover, hotspots, and combined listings (Shopify Plus).
• Product Discovery: Mega menu, collection navigation, advanced product filtering/sorting, sticky header, enhanced search, swatch filters, recommended product blocks, and recently viewed section.
• Localization & Compliance: Built-in right-to-left layout support and EU translations (EN, FR, IT, DE, ES), ensuring seamless use for global businesses.

Customization: Slideshow, size chart, customizable contact form, usage information, and animated elements for editorial-grade presentation.

Pros:

• Handles large and complex B2B catalogs efficiently.
• Comprehensive merchandising and promotional tools.
• Flexible navigation for complex product hierarchies.
• Load fast, as one of the fattest Shopify themes
• One-time payment, lifetime license, and future-proof with ongoing updates.

Cons:

• Premium pricing; some advanced segmentation and B2B functionalities may require Shopify Plus or compatible wholesale apps.
• Advanced customizations could need developer input for deeply unique workflows.

Best for: Shopify clothing stores, lifestyle, jewelry, etc.

User Feedback

Merchants praise Prestige for its user-friendliness, quality support, and the ability to maintain a clean, controlled, and high-end storefront without developer dependency.

View Demo or Download Prestige

10. Motion – Streamlined for Direct-to-Business (D2B) Growth

Motion, by Archetype Themes, is designed for modern brands seeking engaging, animated storefronts that support high-volume B2B or D2B sales. Its visually dynamic layouts, combined with conversion-centric features, make it a strong choice for both wholesalers and hybrid B2B/D2C operations.

Price: $400

Key Features for Wholesale:

• Dynamic and engaging layouts that present products clearly, suited for D2B brands.
• Facilitates smooth quick-order processes and product discovery for repeat buyers.
• Integrates well with apps focused on customer retention and loyalty within a B2B context.
• Excellent for showcasing brand storytelling alongside wholesale offerings, providing a compelling `e-commerce` experience.

Best For: Modern brands transitioning into direct-to-business (D2B) wholesale or businesses that blend retail and wholesale `channels` with a strong emphasis on visual brand identity. It supports seamless `customer accounts` and simplified `bulk orders`.

Customization & Flexibility: Provides intuitive drag-and-drop editing for swift adaptations to `B2B workflows`, leveraging Shopify's modular `Theme Blocks`. Its flexible sections are ideal for showcasing diverse product `variations`, similar to the visual appeal of SalesHunterThemes like Shine or Normcore.

Pros:

• Visually appealing, strong for D2B branding, and excellent user flow.
• Supports both wholesale and D2C flows with quick order tools.
• Excellent customer support; frequently updated.

Cons:

• Might require specific wholesale apps`for advanced tiered pricing or payment terms.
• Design-centric approach may require customization for very large or intricate catalogs

View Demo or Download Motion

Integrating Wholesale: Separate Store vs. Existing Store

One of the key decisions for businesses looking to add wholesale is whether to integrate it into their existing Shopify store or create a distinct one. This directly addresses "Detailed guidance on integrating wholesale themes with existing Shopify stores vs. creating a separate store."

Integrating Wholesale with Your Existing Shopify Store

• Pros: Simplified management (one backend), consolidated reporting, leverage existing traffic and SEO.
• Cons: Potential for mixed user experience (retail/wholesale buyers), complexity in managing different pricing/product visibility.
• How-to:

• Using Native Shopify B2B Features (Shopify Plus): Activating the B2B channel, creating company profiles, and custom price lists directly within Shopify admin.
• Using Wholesale Apps: Implementing apps that enable customer tagging, tiered pricing, and hidden collections on your current theme. This is how "How do I add wholesale to Shopify?" is often accomplished for non-Plus stores.

Creating a Separate Wholesale Store on Shopify

• Pros: Clear separation of retail and wholesale experiences, tailored branding for each, simplified accounting.
• Cons: Increased management overhead (two stores, two dashboards), potentially higher subscription costs, splitting SEO efforts.
• How-to:

• Setting up a new Shopify store.
• Choosing a dedicated wholesale theme or adapting a versatile theme.
• Migrating relevant product data and customer information.

Essential Wholesale Features & Apps

Beyond themes, specific features and apps are crucial for a successful Shopify wholesale channel. This section covers "What is the best Shopify wholesale app?" and "Shopify wholesale app."

Key Wholesale Features (Native & App-Driven)

• Customer Registration & Approval: Requiring new wholesale accounts to be approved by you.
• Tiered Pricing & Custom Price Lists: Offering different prices based on quantity, customer group, or individual agreements.
• Minimum Order Quantities (MOQ) & Amounts (MOA): Setting thresholds for wholesale orders.
• Quick Order Forms/Bulk Ordering: Allowing buyers to quickly add multiple products or variants to their cart.

• Payment Terms & Net Invoicing: Offering options like "Net 30" instead of immediate payment.
• Wholesale-Specific Product Visibility: Hiding certain products or collections from retail customers.
• Automated Discounting: Applying wholesale discounts automatically based on rules.

Top Wholesale App Categories

• Customer & Pricing Management: Apps that handle tiered pricing, custom pricing, and customer groups.
• Order & Inventory Management: Tools for quick orders, bulk edits, and syncing wholesale inventory.

• B2B Portal Solutions: Apps that create a dedicated, private portal for wholesale buyers.
• Shipping & Fulfillment: Integrations for wholesale-specific shipping rates and logistics.

Shopify's Native B2B Features for Wholesale

Addressing "Does Shopify have a B2B feature?", Shopify has significantly invested in native B2B capabilities, particularly for Shopify Plus merchants, evolving with updates like the "Horizons" edition in 2025.

Shopify B2B (for Plus merchants):

• Company Profiles: Manage multiple contacts, payment methods, and shipping addresses under one company.
• Custom Price Lists: Assign specific pricing for products and variants to individual companies.
• Net Payment Terms: Offer delayed payment options for approved businesses.
• Wholesale Channel: A dedicated sales channel that integrates seamlessly with your Shopify admin, allowing separate settings for B2B orders.

Integration with Themes: Themes designed for Shopify Plus are built to leverage these features directly, offering a cohesive B2B experience. For other themes, apps fill this gap.

How to Choose the Right Theme for Your Wholesale Store

Selecting the ideal theme depends on your unique business needs.

• Consider Your Business Model:

• Small B2B/New to Wholesale: Prioritize themes with good app compatibility and ease of setup.
• Growing B2B: Look for themes with a balance of native features and scalability.
• Enterprise/Shopify Plus: Choose themes optimized for Shopify's native B2B features and extensive customization.

• Budget (Theme + Apps): Factor in the ongoing cost of necessary wholesale apps in addition to the theme's one-time purchase.
• Technical Expertise: Opt for themes that offer extensive drag-and-drop customization if you prefer a code-free approach.
• Industry & Brand: Select a theme whose design aesthetic aligns with your brand and product type.

Wrapping Up

Choosing the right Shopify theme is foundational to building a successful wholesale and B2B e-commerce presence. By understanding the balance between native theme capabilities and the power of third-party apps, you can create a seamless and efficient experience for your wholesale buyers.

SalesHunterThemes has extensive experience in helping businesses optimize their Shopify stores for B2B success, focusing on performance, user experience, and conversion. Explore our range of themes like Blum, Electro, Shine, or Normcore, which can be customized or integrated to support your wholesale ambitions.

For further guidance, delve into our related guides on [how to optimize your B2B checkout process] or [strategies for driving wholesale leads]. Ready to take your wholesale business to the next level? Contact us for personalized advice on theme selection and store optimization.