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May 30, 2024

Does Your Shopify Blog Template Help or Hurt Your SEO?

Your Shopify blog template is more than just a pretty face. It plays a hidden, but crucial, role in determining whether your blog posts soar to the top of search results or get buried in the digital abyss.

Are those beautiful design elements secretly sabotaging your SEO efforts?  Or can the right template actually be a powerful ally in attracting more readers and boosting your brand's visibility? Let's dive in and find out!

How Blog Templates Directly Impact SEO

Three White-and-black Scrabble Tiles on Brown Wooden Surface Spelling SEO

Source: Pexels

The design choices baked into your Shopify blog template have a surprisingly far-reaching impact on your own search engine optimization results.

Here's why:

Loading Speed

Slow-loading pages frustrate users and send a terrible signal to search engines. If clunky code, unoptimized images, or excessive features built into your template bog things down, your rankings suffer.

Mobile-First or Mobile-Last?

These days, Google judges your entire ecommerce site by how well it performs on mobile devices. A non-responsive Shopify blog template (or one that looks terrible on small screens) will drag down your whole e-commerce or store's SEO.

Header Structure

Proper use of headings (H1, H2, etc.) helps Google understand the importance and hierarchy of your blog post's content. If your template forces you into a rigid structure that doesn't make sense, for example, it impedes effective SEO.

Image Optimization

Images are powerful in blog posts, but they need alt text for accessibility and search engines, plus compressed file sizes for speed. Does your Shopify blog template make these tasks easy, or do they become a struggle?

The Blogger's Dilemma

You want a Shopify blog template that looks outstanding to attract readers. But remember, search engines are 'readers' too! The best templates balance aesthetics with these technical factors that keep your content findable.

How Your Template Impacts SEO Beyond the Basics

Your Shopify blog template's effect on SEO isn't just about technical code. It directly influences how people interact with your content, sending strong signals to search engines about its value!

User Experience (UX): The Silent SEO Factor

If your template makes navigation confusing, has broken links, or displays poorly, visitors will bounce quickly. High bounce rate and low dwell time tell search engines your content likely isn't worth ranking highly.

Content is King, But the Template is Its Castle

Amazing content is the foundation of a strong business blog. But, your Shopify blog template can either empower that content to reach its full potential or stifle its SEO power.

Here's why:

  • Think Like a User, Not Just a Search Engine: Could you easily embed a video to visually explain a complex concept? Or seamlessly add a customer testimonial block with a beautiful image? These elements improve the user experience, keeping them on your blog post longer and signaling quality to search engines.
  • Variety is the Spice of SEO: While text content is important, a modern blog thrives on varied formats. A restrictive template that makes anything beyond text difficult limits your ability to attract visitors from sources like YouTube, Pinterest, etc.
  • Shopify Makes This Easier: While ANY platform could technically let you hack in videos etc. with code, Shopify templates often include built-in sections for this.

The Customization Conundrum

Sometimes, minor code edits can enhance your Shopify blog template's SEO-friendliness. BUT, if you're not careful, changes can break how search engines 'crawl' your store. Moderation is key, or hire an expert if major overhauls are needed!

Is Shopify Good for Blogging?

A screenshot of Shopify website

Source: Shopify

The short answer is yes! Shopify provides the foundation for a solid business blog. Here's why it's appealing:

  • Built-in: No extra plugins or setup, blogging is part of your Shopify store from the get-go.
  • Easy to Use: Creating posts, adding images, etc., is designed to be intuitive, even for those without tech skills.
  • SEO Considerations: Shopify blog templates are generally made with SEO basics in mind (but the specifics matter, which we've discussed!).
  • Connected to Your Brand: Your blog lives seamlessly as part of your overall ecommerce store, building a cohesive experience.

Is Shopify Better than WordPress?

A photo of a Shopify logo vs. WordPress logo

This is where it gets nuanced! Here's a quick comparison of other platformsto help you decide which platform aligns best with your needs:


Source: Shopify


  • Built-in blogging from the start, no extra setup needed.
  • User-friendly interface, even for those who aren't tech-savvy.
  • Seamless connection to your ecommerce store – perfect if your blog supports product sales.
  • Shopify handles core SEO elements well, though template choice impacts this.


  • Less granular customization compared to WordPress, especially on free or low-cost templates.
  • Might feel limiting if you want a blog with tons of niche features.


A screenshot of WordPress blogging interface

Source: Reliable Soft


  • Unparalleled customizability, with endless themes and plugins for any blogging feature imaginable.
  • Often a powerful option for SEO with the right plugins and knowledge.
  • Great if you want your blog to be the absolute core of your online presence.


  • Steeper learning curve
  • Requires management of plugins, updates, and potential compatibility issues.
  • To integrate ecommerce well, you'll need a plugin like WooCommerce
  • Some WordPress sites may require a hosting provider

Key Questions to Ask Yourself

Comfort with Tech: Shopify wins if you want to minimize tinkering. WordPress is for those happy to roll up their sleeves.

Blog's Role: Sidekick to your store? Shopify. Blog as the main attraction? WordPress may be better.

Budget: True customization on WordPress frequently means paid themes/plugins, while Shopify's basics are included.

It's Not Always One vs. the Other!

Some businesses successfully use both platforms. A Shopify store for its streamlined ecommerce, and a separate WordPress site for hosting service and a content-heavy blog, then link between the two strategically.

Choosing an SEO-Friendly Shopify Blog Template: Your Checklist

A screenshot of the Blum theme


Selecting the right Shopify blog template goes beyond how it looks. Here's how to ensure it supports your SEO goals:

Loading Speed

Visit the template's demo store (For example:Blum theme). Browse on both your computer and phone.Does it load quickly, or is there a frustrating lag? Slow equals SEO penalty.

Let’s take the Blum theme as an example. We run the Google Page speed test on one of their testimonial stores: It indicated that the desktop version has a high performance, at 98 score. All the metrics are in green color, which suggests that the site responses fast and performs excellently.

Blum theme page speed test

On the other hand, the mobile version needs improvement, which are at the total blocking time, largest contentful paint, and the speed index.

Blum theme page speed test

Mobile Responsiveness

On your smartphone, check the demo's default blog layout. Do images resize nicely, is text easy to read? If it's a mess, Google won't rank you favorably.

Clear Heading Structure

Demo blog posts should demonstrate proper H1 (main title), H2 (subheadings), etc., usage. This organization is crucial for your website SEO.

Image Handling

Can you add alt text (descriptions for search engines and screen readers)? Does the default template distort images awkwardly on different devices? Image SEO matters!

Content Flexibility: The Spice of Blogging

Happy excited African American female laughing and gesticulating while having video calling on laptop and sitting at modern cafe exploring Shopify blog templates

Source: Pexels

Is it just a wall of text, or can you easily add videos, image galleries, or other elements? Varied content keeps readers engaged AND pleases search engines.

Why Interactive Elements Matter

  • Engagement Boost: Interactive elements invite readers to participate, not just passively consume information. This increased engagement keeps people on your page longer (a positive SEO signal).
  • Shareability: Unique, interactive content is more likely to get shared on social media, attracting backlinks to your blog, which boosts your authority for search engines.
  • Differentiation: Interactive elements help your blog stand out from the sea of text-heavy competition. This memorability is good for branding and may lead to direct search traffic as people seek your site specifically.

Examples of Template-Enabled Interactivity

  • Quizzes and Calculators: Help customers visualize a product's fit for them (sizing calculator), or gamify learning about a topic relevant to your niche.
  • Embedded Maps: Ideal for local businesses or travel blogs to add context and visual interest.
  • Polls and Surveys: Gather customer feedback directly within a blog post, and potentially use the data for future content!


Minor code edits are often helpful for SEO, but can you preview changes without breaking your whole site's functionality? Consider your comfort level or if you'll need developer help.

Where to Find SEO-Focused Templates

  • Shopify Theme Store: A good starting point, filter options by features you need.
  • Reputable Developers: Search for those specializing in SEO-friendly Shopify design.
  • “Free” vs. Paid: Free templates can be tempting, but poorly coded ones regularly have hidden SEO issues. Sometimes, investing in a quality paid template saves headaches later.

A Note on Theme Choice

Remember, even a great Shopify blog template won't magically bring in more traffic alone, you still need excellent, keyword-focused content. However, the right template makes it much easier for search engines and visitors alike to love your blog.

Beyond the Template: SEO is a Holistic Game

Young lady typing on keyboard of laptop in living room

Source: Pexels

Let's be real: even the most amazing Shopify blog template is just one tool in your SEO arsenal. Keep these things in mind:

Content is Still King (and Queen!)

You can have the most beautiful, SEO-friendly template in the world, but if your blog posts are poorly written, or irrelevant to your target audience, they won't rank well. Focus your resources on creating valuable content first.

It's a Multi-Faceted Effort

A template helps set the stage, but SEO is also about:

  • Link Building: Getting quality sites to link back to your awesome content as a signal of authority.
  • Keyword Research: Knowing what your audience searches for lets you create content that meets their needs.
  • Technical SEO: Beyond your template, there are site-wide factors to consider (sitemaps, etc.).

The Template's True Power

A top-notch Shopify blog template removes technical barriers and streamlines your workflow, letting you focus on content creation and SEO strategy that helps your online store flourish.

Think of it as the foundation for your blogging success, not a magic wand!

How to Add Blog to Shopify

Source: Shopify

Learning how to add blog to Shopify is incredibly easy. Here's why this is important, even with the template considerations we've covered:

Step 1: Access Your Blog Settings

In your Shopify admin dashboard, go to “Online Store” → “Blog Posts”. This is where you'll manage your blog.

Step 2: Create Your First Post

Click the “Create blog post” button. You'll see a typical editor: title, main content area, and image upload options… this is where the fun begins!

Step 3: Focus on SEO Basics (While You Write)

  • Keyword Use: Include relevant keywords in your title, headings, and naturally within the content itself.
  • Meta Description: Craft a compelling description that will appear in search engine results.
  • Internal Linking: Where relevant, link to other blog posts or product pages on your store.

Step 4: Publish and Promote!

Once your post is polished, hit “Publish”. Don't stop there! Share your new blog post on social media, email newsletters, and anywhere your target audience hangs out online.

Best Shopify Blog Templates

A stunning blog design is nothing if search engines can't easily understand your content.  To get those coveted top rankings, you need a Shopify blog template that works with you, not against you.  Let's dive into the features that separate the SEO-friendly templates from those that hold your blog back.

Blum Theme by Sales HunterThemes

Blum blog post layout on mobile

Source: Blum blog post layout on mobile

Blum Theme is a Shopify theme designed for a wide range of online stores looking to combine elegance with efficiency. Tailored for businesses that prioritize both aesthetics and user experience, this theme offers a seamless shopping environment.

It is built with best practices in mind to help your store rank higher in search engine results. The theme is optimized for fast loading times, as page speed is a critical factor for both SEO and user experience. With clean code and mobile optimization, Blum ensures your site is accessible to a broad audience.

Broadcast Theme by Invisible Themes

Broadcast blog post layout on mobile

Source: Broadcast blog post layout on mobile

Broadcast Clean is a Shopify theme designed to enhance your online store's user experience. It provides a clean and modern layout that helps customers easily navigate through your website. With this theme, you can create posts to engage your users, showcase your products effectively to customers, and build a strong online presence.

Be Yours Theme by RoarTheme

Be Yours blog post layout on mobile

Source: Be Yours blog post layout on mobile

Be Yours Beauty is a Shopify theme that stands out among countless themes with its elegant design tailored for beauty and fashion stores. It offers a default blog layout that allows you to create engaging blog posts with ease. With Be Yours Beauty, you have more or less control over the appearance of your blogs, ensuring a cohesive and visually appealing online presence.

Warehouse Theme by Maestrooo

Warehouse blog post layout on mobile

Source: Warehouse blog post layout on mobile

The Warehouse Theme is a Shopify template designed for online stores with large catalogs. It offers a tailored layout for organizing and presenting thousands of products, ensuring easy navigation and discovery.

The theme is optimized for performance, providing fast page speeds essential for a smooth shopping experience. It supports EU translations, color swatches, quick view, stock counter, and in-menu promos. Ideal for drop shippers, flash sales, and e-commerce for high-volume stores, it gives businesses full control over their ecommerce website, enhancing marketing, merchandising, and product discovery.

Story Theme by Groupthought

Story blog post layout on mobile

Source: Story blog post layout on mobile

It is designed for storytelling and brand growth. It's ideal for websites that focus on text content and blogging. The theme offers a mobile-first design, powerful filtering, and sections on multiple languages on every page for easy customization. It supports EU translations, color swatches, stock counter, and in-menu promos. Perfect for businesses that want to create blog posts and engage customers through visual storytelling.

Conclusion: Choose Your Shopify Blog Template Wisely

The Shopify blog template you choose significantly impacts your SEO. Selecting the right one can turn it into a powerful tool for drawing new readers to your online store. While a great template is crucial, it's equally important to pair it with compelling content.

Together, they can elevate your business website, making it stand out. Shopify offers various plugins and secure payment processing options, and it's essential to consider these alongside factors like shipping rates and web design when creating your ecommerce page.


Experienced Shopify theme developer specializing in high-performance, mobile-first themes for key commerce niches.